March 22, 2011

Earth Hour at Charles & Keith

Get ready, guys. March 26 is coming and you know the significance of the day.

It’s Earth Hour and Charles & Keith West Malaysia is calling for a show of support from all concerned Malaysians.

On this date, all Charles & Keith stores in West Malaysia will observe partial darkness for an hour from 8.30pm to 9.30pm.

All non-essential lights will go off in its show of support towards this global movement in creating awareness of climate change.

If you are in any of Charles & Keith outlets – 1Utama, Empire, Fahrenheit88, MidValley, Pavilion, Sunway Pyramid and Gurney Plaza Penang, you stand a chance of getting the brand’s customised environmental friendly candles with your purchase. However, these candles will only be given out to the first 50 customers at each outlet.

Be at any Charles & Keith outlet on March 26 to join in its Earth Hour partial darkness moment.
Netizens will also get to participate as the official Charles & Keith website, CharlesKeith.com and its social media sites will also go on a “darker shade” at that hour to spread the message of energy conservation.

A message from Charles & Keith – “Join the worldwide initiative against global warming before it is too late; make the switch and go beyond the precious hour”.

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