Flow’s SS2012 Collection

Material: Courtesy of The Valiram Group

GET ready for an exciting journey to Latin America and Eastern Europe this season. FLOW Spring Summer 2012 collection makes a smashing transition from the cooler season to a sunny holiday mood, taking inspiration from the socialite’s holidaying jet-setting lifestyle in the 70s in the alluring islands of Saint Tropez, Sao Paulo and Rio.

The Technicolour – Jet-Setter collection is a call for a blissful escapade from city life. Celebrate the spring season with an explosion of prints in boho–chic styles. With bright embroidered flourishes, silk cotton tunic blouses are designed to fit the season’s wardrobe perfectly.

 

For a bolder style, look out for the heavy beaded embellishment graphic printed jersey blouse. Relax and enjoy the season in sharp colours of loose and unstructured printed tops. Conjuring a bohemian-romantic vibes, the oriental floral prints are cleverly reinterpreted on jersey knit dresses, bringing the
vibrant colours of geranium pink, orangeade and poppy alive.

Recapturing the 70s sentiment is the long jersey maxi dress invented with eclectic hippie mixes of graphic and abstract prints. The trendy diagonal stripe print dress creates an ultra flattering look that certainly embraces the curves. An array of prints in rich hues of aquamarine, coral red and emerald green heavily dominate the collection.

This summer, prepare to unleash your style into the wild as animal prints make a comeback and rev up your ensemble. Classic zebra and leopard prints are amazingly set against toga dresses and kaftans. The all-time favorite exotic snake print further boasts the wild safari feel. Reflecting the summer lightness, the collection utilizes key color palettes of earthy tones and monochromatic in georgette chiffons and lightweight cotton fabrics. Various embellishments are thrown into the mix to bring out touches of sophistication.

Embracing the carefree spirit of summer, linen slouchy trousers and stretchy denims are injected in the collection. Look out for the jersey lycra jumpsuit that brings comfort and style. Loose tunic tops and sun dresses are not to be missed too in this whimsical season.