An Online Food Directory

GoMakan.com is an online food-based portal that serves as a directory facilitating the search for eateries in Malaysia.

Owned and operated by Monhan Holdings Sdn Bhd, GoMakan.com sees the support of Malaysia’s F&B outlet owners searching for a bigger, better and faster way of reaching their audience. Anyone who has Internet access would be able to tap into this food site.

Shin Kajiwara, Chief Executive Officer of Monhan Holdngs Sdn Bhd, said the portal serves as a venue for food outlet owners and food fans to interact over their one big love – food. He said the portal will draw everyone, local and international, together.

Every outlet owner is given a platform to highlight their menu through images displayed online and their full menu listing. To help customers in making their choice on which eatery they would like to visit, each operator provides comprehensive and up-to-date information on their outlet.

Part of GoMakan's homepage.

As with most portals, GoMakan.com also has features such as the search engine, user-driven dining reviews as well as a web TV channel that runs food shows produced by the GoMakan team. GoMakan has also partnered with the soon-to-be-launched IPTV’s Emagine to enable their contents to be viewed in hotels, private homes and hospitals.

Currently, GoMakan is concentrated only on food outlets in the Klang Valley. However, it has already prepared its business expansion to include the entire country.

Businesses interested in being featured on the portal pay a yearly subscription to be listed as a commercial member. They are then given access to information such as traffic flow, source assessment, search trends and demographic breakdown. All these information allow them to drive traffic to their outlets.

Shin Jaiwara, whose real name is Chong Yu Hsin has worked and lived in Japan for 15 years. He is from the IT industry and has worked in some of Japan’s prestigious companies. In 2011, Shin decided to return to his homeland, Malaysia with the desire to shape and change the world of the web and the Internet not only for Malaysia but also Southeast Asia. And that was how Monhan Holdings Sdn Bhd came about.