Curvy Beauties Go With Flow

ON March 15 I ran an announcement on the opening of Flow, the latest boutique owned by the Valiram Group catering to full-figured women.

If you’ve Googled you might have come across several other Flow brands abroad, which I don’t think are in any way associated to Flow in Kuala Lumpur.

The launch of this new fashion label was a grand affair, held at Teeque Brassiere in Lot 10, Kuala Lumpur.

There were several full-figured women at the event, anxious and excited to discover the brand’s Spring Summer 2011 collection.

The brand has this tagline “You got curves?” Provocative? Maybe but what attracts me more is the idea of bringing more trendy stuffs for our more voluptuous girlfriends. And all these while I thought only skinny women have problems looking for the right fit.

The boutique opened on Tuesday, March 15. I’ve not been there but would love to check it out. Looking at the selections featured on launch day I bet Joanne Kam and several other sexy lady friends of mine would love to get a few pieces from the brand.

 

A collection of contemporary, casual, career and evening wear are available at the boutique and the collections do not stop there. Accessories come in all sorts of designs and styles so the boutique is basically a complete fashion house. I'm not sure if footwear is already in the collection but if they are not let’s see whether they will in the future.

This season’s collection carries the themes Urban Resort and Concrete Jungle. So there’s a combination of nice muted tones to go along with the bright colours.

There’s already a possibility that Flow will penetrate markets outside of Malaysia and the brand is already planning its second and third boutiques. Well, let’s see how it rates in popularity with its first.

And it already has a website but last I checked, a few hours ago, it’s not up and running yet. So for now, do enjoy the images posted her. If you like it then go shopping at the boutique this weekend.

Flow is at Lot 135B, First Floor, Suria KLCC.