Eric's Fashion of the Goddesses

This week, NFM will feature Malaysia’s remarkable talent Eric Choong – his beginnings as well as his Bridal and Evening Wear Collection 2012 themed Goddesses of Olympus. In this second post we feature Eric’s beautiful collection that just hit the scene. Enjoy!

Material: Courtesy of Wedding Treasures Sdn Bhd

“I WAS introduced to Greek mythology after watching the movies Clash of the Titans and Immortals and since then I have been inspired by a pantheon of Greek deities.  All those handsome men and beautiful women, embroiled in drama after drama of love, passion and vengeance, from Heaven to Earth to Hell and back – what’s not to love?

Bridal and Evening Wear Collection 2012 themed Goddesses of Olympus.

This collection draws from the fascinating stories of Greek. Each piece conveys their unique personality. Women of today have generally been identified with the expressive personalities and mythical powers of the Greek goddesses. Following on, I wanted to extend the goddess metaphor beyond their spiritual and romantic lives to their dresses, from the sensual and alluring to the strong and serene. 

The collection is a play on soft and hard, rigid and fluid elements.  Silk chiffon and tafetta are my dominant fabrics and I infused many Grecian influences into my gowns; empire line, one shoulder, draping, transparency and braid.  Each piece modernised and made unique by texturing them with layers, ruffles and flounces, using additional fabrics such as lace, organza and tulle.

On all the pieces, I have also incorporated a hand-braided waist belt and/or straps inspired by the olive wreath worn on the hair of the goddesses symbolising peace and prosperity. The red palette of the evening gowns symbolises passion, courage, sacrifice and loyalty, inherent characteristics associated with the goddesses. To add a touch of opulence and sparkle, each piece is embellished with Swarovski Elements.

To pay tribute to the beauty and strength of the Greek goddesses, I’ve named each gown after the important and prominent goddesses- Aphrodite ( Olympian goddess of love and beauty); Athena (Olympian goddess of war and wisdom), Demeter (Olympian goddess of harvest), Hera (Queen of the Olympian goddesses and Olympian goddess of marriage) and Nike (goddess of victory).

This collection is very special to me as it commemorates my bridal and evening-wear label spanning 21 years today. I would like to express my heartfelt thanks and appreciation to our business associate, JIMMY CHIA LUXURY, for designing and producing all the beautiful footwear to complement this collection.

I sincerely hope that you like the new collection and we look forward to seeing you in our store soon.