The one-million-fan benchmark is the most recent of many “Michael’s Milestones” celebrated throughout the Timeline. It reinforces the success of a continued effort on the part of the Michael Kors brand to engage and interact in increasingly innovative ways with its social community and raise its digital presence.
Having launched its Facebook page in June 2009, Michael Kors has seen its most rapid growth in the digital space over the last six months, doubling page fans since September 2011 and becoming one of the most engaging luxury fashion brands on Facebook with over 50,000 post likes in the past month alone.
Accompanying the launch of the new Facebook interface, a digital video brings to life memorable moments of the brand and the designer. Michael Kors is celebrating across its other digital platforms including Twitter, Pinterest and Instagram. Fans will be directed back to Facebook to view this exclusive living archive of runway shows, editorial highlights, past and current advertising campaigns, iconic product shots, personal photos of the designer’s memorable moments, behind-the-scenes videos
backstage at fashion shows and on-set of campaign shoots and more.
“What a great way to celebrate our one-million-fan landmark,” says Michael Kors of the Timeline and video. “It’s wonderful to look back on more than 30 years with this fabulous community of fans.”
Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready to wear. His namesake company, established in 1981, currently produces a range of products through his Michael Kors, KORS Michael Kors and MICHAEL Michael Kors labels, including accessories, footwear, watches, jewelry, men’s and women’s ready to wear, and a full line of fragrance products. Michael Kors stores are located in some of the most prestigious cities in the world, including New York, Beverly Hills, Chicago, London, Milan, Paris, Munich, Istanbul, Dubai, Seoul, Tokyo and Hong Kong.
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