Eco-friendly With Sloggi

Note from The Team: This is the third part of NFM’s post on Sloggi’s Love World 2011 collection. It got a bit delayed due to some unforeseen circumstances. Enjoy it nevertheless.

SLOGGI is a lingerie and undergarment company so what was it doing taking a group of media and several KL bloggers into the Tekala Recreational Forest in Hulu Langat recently?

If you were not there and heard or read about this trip you’d think it strange that Sloggi chose to hire a huge tour coach to bring these people into a jungle for a simple launch. Why didn’t they just host the event at some chic location in the city centre like they always do?

The answer is education! The world needs to be educated on the importance of protecting the environment. And since Sloggi’s Love World 2011 collection is eco-friendly it makes this launch concept very relevant.

The Herbal patch near the entrance of Tekala Recreational Forest.

Evelyn Foo, Triumph’s Head of Brand Management made it very clear that there wasn’t going to be any catwalk to showcase Sloggi’s Love World 2011.

Instead Evelyn talked about how we can help our forest, the environment, Earth by using eco-friendly undergarments. Sloggi’s Love World 2011 collection is made from Sensitive®Fabric, which is manufactured using eco-friendly processes.

Using eco-friendly undergarments however is only part of the learning process in appreciating our forests especially since they play an enormous role in determining our future environment. A short tour of the forest can bring us closer to its habitats, wildlife and eco-systems. The launch at the forest is in collaboration with local environmental NGO, TrEES (Treat Every Environment Special) as well as the State Forestry Department. As a team, they help conserve and protect Taman Warisan Negeri Selangor including the forest park’s habitats, wildlife and eco-systems.

Representatives fromTrEES, Selangor State Forestry Department and Sloggi.

Sloggi Malaysia’s collaboration with TrEES and SFD echoes the efforts made by Sloggi on the global front, where it has teamed up with SensitivEcoSystem® Project to partner with World Land Trust™.

SensitivEcoSystem® Project is the Italian manufacturer of Sensitive®Fabric while World Land Trust™ is a non-profit organisation that protects remote regions between Brazil, Paraguay and North East Argentina. Their aim is to save the threatened rainforest in the Yaboti Biosphere, home to unusual plants and animal species, which are at risk of extinction. With every one meter of sensitive®Fabric used in the Love World Collection, one sq meter of the rainforest in the Yaboti Bisosphere will be saved.

There's still a nice, cool, clean stream in the park.

“We have very few forests left,” Evelyn said. “And so we need to protect them so that the new generation can still enjoy what we have today,” she added.

Evelyn touched a little about Sloggi’s eco-friendly collection, started in 2009 highlighting Sloggi’s every day organic cotton wear. In 2010 Sloggi came out with a collection made from plastic bottles. And in 2011 it included three eco-friendly items out of the four in the collection.

“Our eco collection provides 100% comfort and it is safe on skin,” she said.

A worthy donation for a great cause.

Sloggi also pledged a donation of RM25,000 from profit sales of its Love World collection to TrEES. This fund will be used for the development of a new interactive digital programme that supports activities for youth under TrEES’ Taman Warisan Negeri Selangor (TWNS) environmental protection initiative called Communities for Conservation. The aim of the programme is to ensure TWNS remains protected so it can continue providing information of the park to the future generation who are our effective agents of change.

Perhaps by being in the forest and learning a thing or two about its habitats it will make us realise how every bit of contribution in whatever form can help protect the environment in the long run to benefit the new generations.