March 12, 2012

Shanghai Tang Spring/Summer 2012 Collection

* Material: Courtesy of The Valiram Group

Since its inception in 1994, Shanghai Tang has been the pioneering luxury lifestyle brand from China. With its mission as the global ambassador of contemporary Chinese Chic, Shanghai Tang interprets Chinese culture and craftsmanship with vibrant sophistication. Offering ready-to-wear for women, men and children, as well as accessories and home ware, Shanghai Tang supports an international network of 45 boutiques in the world’s most prestigious shopping districts.

REBIRTH
Shanghai Tang celebrates the rise of China with The Rite of the Phoenix for Spring/Summer 2012. The new Men's collection evokes the legendary phoenix, a symbol of wealth and transformation known in myth for its magical power to rise from the ashes to prosperity.

RE-BIRTH
takes a back-to-basics approach, introducing timeless aesthetics, fabrications and colours. Classic white, grey, sand and spectrum of blues point to the uncomplicated less-is-more direction.,represented in travel-inspired waxed cotton raincoats, jackets, pocket details, and padded leather vests worn over washed cotton shirts. Button hole stitching piping around the neckline of pullovers and Chinese knots on men’s suit jackets provide contrast colour details.

KALEIDOSCOPE
The summery, vibrant hues of bright reds, dandy yellows, purples and bold blues play with casual sportswear styling in KALEIDOSCOPE. Urban shorts are teamed with blazers as the Summer look, chinos are made with boldly lined pockets and contrast pick-stitched details bring traditional craftsmanship to tailored pieces with blazers having unique smartphone pockets.

IMAGINATION
Heading towards late Summer, IMAGINATION is softer in mood and colours. Washed-out fabrics, Chino pants with pink details, and soft pastel colours create a casual elegance. Scarves made out of cotton fabrics are essentials, match with relaxed summer suits.

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