What is the goal of Avon Voices when it was first started on Dec 1, 2010 as a celebration of the brands’ 125th Anniversary?
While it intends to ignite a global movement through music by inviting people from over 60 countries alongside its 6.2 million independent sales reps to participate in any way they can, the goal of the Talent Search itself is to find two talented singers who will have a chance to record a professionally produced album.
Andrea Jung, CEO and Chairman of Avon Products, Inc said AvonVoices will celebrate Avon’s heritage and future through beauty, inspiration and song.
“For 125 years, Avon has empowered women to find their own unique voices as they work to make their dreams come true,’” she said.
(From L) Andrea Jung, Fergie and Warren at the launch of AvonVoices.
“We are thrilled to now give women the opportunity to share their voice, their song and their story through this unprecedented global talent search,” she added.
Big names from the music industry around the world will form the panel of judges. While legendary songwriter Diane Warren has written the Avon Voices Anthem, other stars like six-time Grammy award winner Fergie, Grammy-nominated singer/songwriter Natasha Bedingfield, Filipina singer and actress Lea Salonga, Brazils biggest pop star Ivete Sangalo and Russian sensation Valeriya will play an active role in this international event.
AvonVoices is backed by many other inspiring established talents from around the globe - Delta Goodrem (Australian Artist of the Decade); Sheila E (breakthrough, Grammy-nominated female percussionist); David Pack (Grammy award-winning singer/composer and music producer); and Maia, Colombian singing star. More global judges will be added and announced in the coming weeks.
AvonVoices is a year-long program and those interested in participating can visit its official website AvonVoices.com to register. There are three ways to participate – as a singing talent, as a voter and as a songwriter. You can get details here AvonVoices.com
More information about all of Avon’s ventures, go to:
No comments:
Post a Comment